​URBAN REGENERATION CONCEPT ILLUSTRATIONS

Client: Gad Weil /Alexandra Castaign    La Fonderie/Grand Public
 

Gad Weil is a renowned French environmental artist known for monumental urban interventions (including filling the Champs-Élysées with wheat and installations at Place Vendôme). He also founded the "Happy Vallée Association" which is dedicated to transform barren land next to highways into productive farms and orchards​ ​My role was that of Concept illustrator, creating high-fidelity visualizations of his urban regeneration activations for stakeholder presentations and funding proposals.

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Projects Visualized:
- Modular urban greening systems (Marseille, Lyon and Paris).
- Temporary street installations with native species and activations.
- Educational signage and community engagement design.

- Retaking of barren land to create small associative farms and orchards next to highways.
- Big pop ups installations for a Comic Festival at the Grand Palais in Paris. 
- Large horse parades.
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Multiple installations were successfully deployed in French cities based on these concept visualizations.