ACTIVATION VISUALS
La Fonderie: Gad Weil & Alexandra Castaing
Where others see abandonment, Gad Weil and Alexandra Castaing see what is waiting to grow.
Ecologically conscious artists. Wheat on the Champs-Élysées. Orchards where highways die. Horses till the sight ends. A vision so full of life it could not stay inside one person. It had to be shared by the hundreds.
At this level, it is a hard fight to get funding. One must show commitment to an artistic vision and a definitive cause. Everything is painted in minute detail to justify its place in the event.
Concept visualizations, hand-painted, for the presentation to stakeholders.
WE ARE FAMILY — LONDON
Collaborator — Event Previz & Visual Development.
Celebrating is serious business. We Are Family know this better than anyone.
They'll build you a chapel; multicolored, full of friends, completely legal.
They'll have someone fully dress you; while you're already dancing.
They'll make you fall for things you didn't know existed three hours ago.
They call me when all of this needs to look responsible on a budget line.
These are not enterprise events. They are life, magic, guilt (nodoby should
have this fun at work!).
