Art Direction
For Print & Social Media
My work with AI in Art Direction is still very recent, so I cannot disclose real campaigns here.
Instead, I am presenting these "exercises" to show you the visual quality of my art.
ART DIRECTION: GUCCI
Art direction exercise for Gucci: Gucci fragrances reimagined at night, featuring insects from Vittorio Accornero de Testa’s illustrations that have never before been brought to light.
ART DIRECTION: GIVENCHY
Art direction exercise for Givenchy, L'Accord Particulier. The Givenchy woman navigating adjacent visual territories with quiet command and architectural mystery.
ART DIRECTION: FENTY BEAUTY
Art Direction Exercise: Fenty Beauty. An underwater swarm of gloss, backlit through the surface, with one hero tube in the foreground.
ART DIRECTION: YSL
Art direction exercise for YSL Libre, testing an authorial AI pipeline. Dua Lipa's stage wardrobe, reimagined for YSL, left behind on the sand and in the sea at the end of the day. The microphone, the corset, the boots, alone.
PROCESS: From the AI Art Direction Sketch to the Generation
The idea starts on paper or as a base generation, and we review it in a rough session with the creative team. Once the composition holds the insight or the brand ambiance, I build a Pencil + Photoshop rough. A depth map, drawn by hand or built with Claude and Blender through MCP, locks the space. Then I create or gather every element as a character sheet (perfume bottle, textures, background), in high quality, so the model returns clean results. A master orchestrator prompt makes the elements work together. Then comes iteration: I keep a library of errors and near misses, and show the model what it is doing right or wrong. Each round gets closer to the target.
AI Social Ads
Product-focused films. Original concepts. Distinctive art direction.
I develop a visual treatment around your product and brand, shaping the composition, lighting, colour palette, materials and settings.
From sketches to screen
My background in storyboarding informs how I develop ideas and communicate them before production.
Hooks may be explored easily using hand-drawn sketches and short notes to explain framing, action, timing and sound.
Enhanced UGC
Human performance. Virtual characters. Original storytelling.
I can act in and film the scenes myself (or choose to direct an actor who has agreed to participate). I can shape the delivery, gestures, framing, and timing, then transform the character’s appearance using AI.
EXPLORATION, DISTILLATION & MIDJOURNEY
Cross-model distillation allows me to explore brand codes at scale. Distillation is a data curation process in
which I work out the brand’s structural dreams and fears, using Keller’s Brand Resonance Pyramid and Kapferer’s Identity Prism, plus trajectory and several other trends of LLM research I have configured over
months of personal experimentation. Afterwards I can build Loras and Checkpoints for private work.
VFX Art Director & Concept Artist
Turespaña Commercial
Visual development, abstract spatial concepts, and art direction for animated overprints inspired by Picasso.
Art Director & Lead 2D Animator
Rainbow Six Esports Explained (Ubisoft / Jk Groupe)
Complete ownership of the visual pipeline: style framing, tactical layout design, and full 2D animation execution from roughs to definitive master visuals.
