​URBAN REGENERATION CONCEPT ILLUSTRATIONS
Large-scale public interventions and brand activations. Commissioned work.

Client: Gad Weil /Alexandra Castaign   La Fonderie/Grand Public
Gad Weil is a renowned French environmental artist known for monumental urban interventions (including filling the Champs-Élysées with wheat and installations at Place Vendôme). He also founded the "Happy Vallée Association" which is dedicated to transform barren land next to highways into productive farms and orchards​ ​My role was that of Concept illustrator, creating high-fidelity visualizations of his urban regeneration activations for stakeholder presentations and funding proposals.

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PROJECT VISUALIZED

•  Modular urban greening systems (Marseille, Lyon and Paris).

• Temporary street installations with native species and activations.

• Educational signage and community engagement design.

• Retaking of barren land to create small associative farms and orchards next to highways.

• Big pop ups installations for a Comic Festival at the Grand Palais in Paris. 

• Large horse parades.

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Multiple installations were successfully deployed in French cities based on these concept visualizations.