VISUAL DIRECTION
It starts with research. I extract what a brand cannot name about itself. Its hidden grammar.
Reading. Visually confirming. Thinking with intention before anything is made.
Then paper. Erasing. Surrendering to a discipline of silences.
Then generation, curation, retouching, painting, refinement.
Product macro photography trains the model to be radically accurate. Minute oversight ensure the work remains in-brand. Drawing, painting, and compositing by hand anchor the authorship claim.
Authorial work for emerging brands only.
These artworks are spec pieces made in respect and acknowledgment of the brands they reference, intended to prove in-brand capability. They are shared here in the intimacy of this contact. they will not circulate beyond it.
HERMÈS Spec Pieces — Artisan Series Craft as heritage. The Kelly bag as protagonist.
STELLA McCARTNEY Spec Pieces — Industrial Sustainability Luxury in decay. Confrontational elegance.
BURBERRY Spec Pieces— Heritage Collection, Chinese Market Multi-generational narrative.
The gold "Forever Forward" button, a concept for certified heritage value.
CHANEL Spec Pieces — Parisian Irony The "I love you" wall. Tenderness with distance.
G-STAR RAW Spec Pieces— Denim Collective Industrial motion. Dutch workwear heritage.
RITUALS Spec Pieces — The Ritual of Joy Gen-Z energy. Showing up together.